E-commerce rebuild for a local retailer
A slow WordPress shop replaced with a fast Astro storefront — page speed up 4× and online orders up 35% in three months.
- Software Development
- SEO / AEO / GEO
The challenge
A family-run retailer had outgrown their WordPress/WooCommerce setup. The site was slow on mobile, product pages were buried in plugin bloat, and they were invisible in local search despite a loyal customer base.
What we did
- Rebuilt the storefront with Astro for static product pages and a lightweight cart integration
- Migrated 400+ products with clean URLs and redirects from the old site
- Implemented Product and LocalBusiness schema markup
- Restructured category pages with FAQ sections targeting local search queries
- Set up Cloudflare for CDN, caching, and image optimisation
Results
The technical improvements translated directly into revenue. Mobile bounce rate dropped sharply, and the owner reported a noticeable increase in first-time online customers from the local area.
Key takeaway
For local retailers, speed and findability matter more than fancy features. A focused rebuild beat years of incremental WordPress patching.
Results
- Page load time reduced from 4.2s to 0.9s
- Online orders increased 35% within three months
- Organic traffic up 28% after technical SEO fixes
- Product pages now appear in Google AI Overviews for local queries
Client feedback
"We did not realise how much the old site was costing us until customers started saying how much faster and easier it is to order now."
— Store owner, Independent retailer, Essex