Sisters' Hair Extensions — East London salon website

Key outcomes

The challenge

Mădălina and Cornelia run a specialist hair extension studio in Dagenham, serving clients across East London and Essex. They needed a website that reflected the quality of their work, ranked for local searches, and made booking a free consultation effortless — without the bloat of a generic salon template.

What we did

• Built a fast, mobile-first site at sistershairextensions.website with clear service hierarchies for keratin bonds and tape-ins
• Created area landing pages targeting high-intent local queries (Dagenham, Barking, Romford, Hornchurch, Ilford, Stratford)
• Integrated live Google reviews and WhatsApp consultation links throughout the customer journey
• Structured FAQ content and on-page copy for AEO — answering real client questions about cost, maintenance, and damage
• Designed a gallery and method-comparison flow so new clients understand options before they book

Impact

The site positions the sisters as East London specialists with honest, expert positioning — not a hard sell. Consultation bookings flow through WhatsApp and phone, and the content gives Google and AI search engines clear entity signals for a premium local service business.

Key takeaway

For appointment-led local businesses, trust content (reviews, FAQs, method education) combined with tight local SEO beats a pretty brochure site every time.