E-commerce rebuild for a local retailer
A slow WordPress shop replaced with a fast Astro storefront — page speed up 4× and online orders up 35% in three months.
- Software Development
- SEO / AEO / GEO
Key outcomes
The challenge
A family-run local retailer had outgrown their WordPress/WooCommerce setup. This comprehensive e-commerce rebuild addressed a storefront that was slow on mobile, had product pages buried in plugin bloat, and was invisible in local search despite a loyal local customer base.
What we did
- Rebuilt the storefront with Astro for static product pages and a lightweight cart integration
- Migrated 400+ products with clean URLs and redirects from the old site
- Implemented Product and LocalBusiness schema markup
- Restructured category pages with FAQ sections targeting local search queries
- Set up Cloudflare for CDN, caching, and image optimisation
Impact
The technical improvements translated directly into revenue. Mobile bounce rate dropped sharply, and the owner reported a noticeable increase in first-time online customers from the local area.
Key takeaway
For local retailers, speed and findability matter more than fancy features. A focused rebuild beat years of incremental WordPress patching.
"We did not realise how much the old site was costing us until customers started saying how much faster and easier it is to order now."
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